UTEN USA Privacy Policy

Effective Date: June 5, 2025

This Privacy Policy describes how UTEN USA ("we," "us," or "our"), a kitchenware e-commerce brand, collects, uses, and discloses your personal information when you visit, use our services, or make a purchase from utenusa.com (the "Site") or otherwise communicate with us (collectively, the "Services").

1. Information We Collect

We collect various types of information from and about you, including:

  • A. Personal Information You Provide to Us:

    • Contact Information: UTEN USA, utenusa@gmail.com, 703-853-7594.

    • Account Information: Username, password, purchase history (if you create an account).

    • Payment Information: Payment card details (processed securely by our payment processor; we do not store full card details), billing address.

    • Communications: Any information you provide when you communicate with us, such as customer service inquiries, feedback, or survey responses. This includes information submitted via forms or during customer support interactions.

  • B. Information Collected Automatically:

    • Usage Data: Information about how you access and use our Services, including your IP address, browser type, operating system, referring URLs, pages viewed, time spent on pages, and dates/times of access.

    • Device Information: Information about the device you use to access our Services, including device identifiers, model, and network information.

    • Cookies and Tracking Technologies: We use cookies, web beacons, and similar tracking technologies to track activity on our Services and hold certain information. These help us understand your preferences, improve our website, and provide a more personalized experience.

      • Cookies: Small data files placed on your device.

      • Web Beacons (or pixel tags): Small electronic files that permit us to count users who have visited certain pages and for other related website statistics.

  • C. Information from Third Parties:

    • We may receive information about you from third-party services, such as our payment processors or analytics providers, to supplement the information we collect directly.

2. How We Use Your Information

We use the information we collect for various purposes, including:

  • To Provide and Maintain Our Services:

    • Process and fulfill your orders and transactions.

    • Manage your account (if applicable) and provide customer support.

    • Communicate with you about your orders, products, and services.

  • To Improve and Personalize Our Services:

    • Analyze usage patterns and trends to enhance our Site and kitchenware offerings.

    • Personalize your experience on our Site (e.g., remembering your preferences, recommending products).

    • Develop new products, services, features, and functionality.

  • For Marketing and Advertising:

    • Send you promotional emails and newsletters about our products and special offers (you can opt-out at any time).

    • Serve targeted advertisements based on your interests and online activity.

    • Administer contests, promotions, and surveys.

  • For Security and Fraud Prevention:

    • Detect, prevent, and address technical issues, fraud, or other illegal activities.

    • Enforce our terms and conditions.

  • For Legal Compliance:

    • Comply with applicable laws, regulations, and legal processes.

    • Respond to lawful requests from public authorities.

3. How We Share Your Information

We may share your personal information with third parties in the following circumstances:

  • Service Providers: We engage third-party service providers to perform functions on our behalf. These include:

    • Shipping Partners: To fulfill and deliver your orders (e.g., name, address, phone number).

    • Payment Processors: To securely process your payments (e.g., payment card details, billing information).

    • Analytics Services: To help us understand website usage and performance (e.g., anonymized usage data).

    • Other services such as data analysis, email delivery, hosting, customer service, and marketing assistance. These providers have access to personal information needed to perform their functions but are not permitted to use it for other purposes.

  • Business Transfers: In connection with a merger, acquisition, sale of assets, or other business transaction, your personal information may be transferred to the acquiring entity.

  • Legal Requirements: We may disclose your information if required to do so by law or in the good faith belief that such action is necessary to:

    • Comply with a legal obligation.

    • Protect and defend our rights or property.

    • Prevent or investigate possible wrongdoing in connection with the Services.

    • Protect the personal safety of users of the Services or the public.

    • Protect against legal liability.

  • With Your Consent: We may share your information with third parties when we have your explicit consent to do so.

4. Your Choices and Rights

Depending on your location and applicable law, you may have the following rights regarding your personal information:

  • Access/Information: You may have the right to request access to the personal information we hold about you and to obtain information about how we process it.

  • Correction/Rectification: You may have the right to request that we correct any inaccurate or incomplete personal information we hold about you.

  • Deletion/Erasure ("Right to Be Forgotten"): You may have the right to request the deletion of your personal information under certain circumstances.

  • Objection to Processing: You may have the right to object to the processing of your personal information for certain purposes, such as direct marketing.

  • Restriction of Processing: You may have the right to request that we restrict the processing of your personal information under certain circumstances.

  • Data Portability: You may have the right to receive your personal information in a structured, commonly used, and machine-readable format.

  • Withdraw Consent: If we are relying on your consent to process your personal information, you have the right to withdraw that consent at any time.

To exercise any of these rights, please contact us at [Your Contact Email Address]. We may need to verify your identity before fulfilling your request.

5. Third-Party Links

Our Site may contain links to third-party websites or services that are not owned or controlled by us. We are not responsible for the privacy practices or content of these third-party sites. We encourage you to review the privacy policies of any third-party sites you visit.

6. Security of Your Information

We implement reasonable security measures to protect your personal information from unauthorized access, disclosure, alteration, and destruction. However, no method of transmission over the internet or electronic storage is 100% secure. Therefore, while we strive to use commercially acceptable means to protect your personal information, we cannot guarantee its absolute security.

7. Children's Privacy

Our Services are intended for a general audience and are not specifically directed at children under the age of 13. We do not knowingly collect personal information from children under 13. If you are a parent or guardian and believe your child under 13 has provided us with personal information, please contact us, and we will take steps to remove that information from our systems.

8. International Data Transfers

UTEN USA is based in the United States (Virginia). If you are accessing our Services from outside the United States, please be aware that your information may be transferred to, stored, and processed in the United States, where our servers are located and our central database is operated. Data protection laws in the United States may differ from those in your country of residence.

  • For Customers in the European Economic Area (EEA) or United Kingdom (UK): If you are located in the EEA or UK, your personal data may be transferred outside of the EEA or UK. We will ensure that such transfers comply with applicable data protection laws by implementing appropriate safeguards, such as standard contractual clauses approved by the European Commission or the UK Information Commissioner's Office, or by relying on your explicit consent or other lawful bases for transfer.

9. Changes to This Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Effective Date" at the top. We encourage you to review this Privacy Policy periodically for any changes.

10. Contact Us

If you have any questions or concerns about this Privacy Policy or our privacy practices, please contact us:

  • By email: utenusa@gmail.com

  • By phone: 703-853-7594